Analytics & Reporting

Custom dashboards and AI-generated insights that turn raw campaign data into clear, actionable next steps.

Data You Can Act On

I build analytics ecosystems that transform scattered metrics into unified, decision-ready dashboards. No more drowning in spreadsheets or guessing which channel drives real ROI.

Using a combination of Looker, Python, and AI-powered analysis, I surface the insights that matter — cohort trends, attribution patterns, and predictive forecasts — so you can move fast with confidence.

LookerPythonGoogle Analytics 4Attribution ModellingCohort Analysis

📊 What's Included

  • Unified analytics dashboard (Looker / Data Studio)
  • Campaign performance & attribution analysis
  • Cohort & customer lifetime value modelling
  • AI-generated weekly insight summaries
  • Forecasting & predictive trend analysis
  • Monthly strategic review & recommendations

The Process

How I turn your data into decisions.

01

Data Audit & Integration

Connect all your data sources — ad platforms, CRM, analytics tools — into a single, clean, unified view.

02

Dashboard Design & Build

Custom visual dashboards that surface KPIs, trends, and anomalies with drill-down capability for deep analysis.

03

Insights & Optimisation Cycles

Regular reporting with AI-generated narratives, actionable recommendations, and iterative measurement improvements.

See Your Data Clearly →
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