Data-backed CRO — A/B testing, UX audits, and personalisation frameworks that turn visitors into customers.
I apply systematic conversion rate optimisation (CRO) frameworks that identify friction points, test hypotheses, and deliver statistically significant lifts — not vanity metrics.
Combining UX psychology, AI-driven personalisation, and rigorous experimentation, I turn your existing traffic into a predictable and growing revenue stream. No guesswork. Just data-proven improvements.
How I systematically improve your conversion rates.
Quantitative funnel analysis, qualitative user research, and heatmap/session recording review to identify drop-off points.
Prioritise experiments based on potential impact and confidence level. Design A/B tests with statistical rigour.
Run tests, analyse results, implement winners, and feed learnings into the next cycle of optimisation.